Project : Runescape : Dragonwilds
Client : Jagex
Agency : Big Thursday (Freelance)
My Role : Creative Direction, Art Direction, Design , Artwork, Compositing, Retouching
Key art created for the release of ’Runescape : Dragonwilds,’ the latest entry into the ‘Runescape’ franchise where dragons, magic, crafting and survival elements take the iconic and long running RPG in a bold new direction. I created a range of concepts, each focusing on a key creative component of the game with this one emerging as the preferred route. Once the final composition was locked every element of the key art was carefully crafted using a combination of delicately retouched in-game assets and real world textures to create a piece that was both polished and stylised yet closely aligned to the look and feel of the game.The key art was supported by a suite of resized assets that ensured the art remained impactful and consistent across the wide range of placements in which it was to be displayed.
Special shout out goes out to George Bright for the 3D asset work!
