Farside Creative 6.0
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LOSC Lille 17/18 Kit Launch

Project

LOSC Lille : 17 - 18 Kit Launch

Client

New Balance Football

Agency

Zak Agency : Freelance

My Role

Concept / Design / Artwork / Compositing

Background

New Balance Football release the 17-18 home kit for Lille OSC. The kit features a blend of diagonal and vertical stripes forming a chevron that references the kits worn in the 1940s and 50s. I used an element of this design feature to create the framing device used in all the the key arts and colourways that compliment and mirror the lines on each kit.