Warrior Football created the full 14/15 kit range for FC Porto and required a visual campaign to promote its release. Sempre Preparados (always prepared) symbolises the values that define the FC Porto attitude. Despite being a highly decorated club, the two-time European and World Champions ignore past glories and always focus on future games. This idea of looking forward and not dwelling on past victories is represented within the key art. The destruction behind the players represents their vanquished opponents while the blue ticker tape ahead represents future victories and successes.