Farside Creative
Grid2_Quicklink.jpg

Race Driver : Grid 2

Project

Race Driver : Grid 2

Client

Codemasters

Agency

Feref Ltd : Freelance

My Role

Concept / Design / Compositing / Retouching / Artwork / TV Spot Storyboard

Background

"The Race Returns" in Grid 2, the sequel to the BAFTA award winning Race Driver: Grid. The platform strapline “Don't follow. Lead.” was established by the agency and I was tasked with creating and implementing the visual style. The strapline is confident and bold and I wanted the visual style to embody the same qualities. Inspired by high grade racing fuel the silver/blue colourscheme became the base palette combined with an accent red and sharp lines inspired by the rev counters of high performance supercars.