Project

Sky Stream

Client

Sky

Agency

Sky Creative : Freelance

My Role

Concept
Design
Art Direction
Compositing
Retouching
Artwork

Background

Sky Stream allows customers to stream Sky TV and much more over wifi without the need for a satellite dish. No contracts, no wires, no dishes... Sky is seeking to reinvigorate the way it provides content for the streaming generation. I put an extensive amount of development work into the dish explosion, experimenting with powder styles, particle placement and levels of destruction in order to create an eye-catching and impactful way to retire the ubiquitous satellite dish. The dish explosion formed the core element of this high profile advertising campaign. The primary formats of 48, 96 and digital 6 Sheets were resized, repurposed and rolled out across a multitude of digital and printed OOH placements as well as online and in the press.

Sky Creative credits:
Senior Producer: Rupert Savage
Creative Director: Chris Dorn
Freelance Designer: Malcolm Riley
Senior Retoucher: James Paddison
TTL Producer: Nicola Kenny
Studio Managers: Jonathan Tastard, Paul Robinson
Artworkers: Robert Watts, Matthew Jackson, Josh Fazey
Artwork Manager: Shaun Harwood