Project

Metro Exodus : Campaign

Client

Deep Silver / 4A Games

Agency

Ichi Worldwide : Freelance

My Role

Concept
Design
Compositing
Artwork

Background

With the completion of all 4 seasonal key arts came an epic campaign that was created to showcase the artwork and keep awareness high for the much anticipated release of the game. The campaign utilised all 4 pieces of art to create striking outdoor as well as dynamic animated online advertising. The campaign assets ranged from large format posters above and below ground to D6 placements, website takeovers, mobile banners and much, much more...